RE/MAX is dominating the internet with keyword search terms. This is a powerful advantage for Des Moines home sellers who list with RE/MAX.
RE/MAX is spending over 60 million in National Advertising. The money is being spent on TV, Print, Radio and the internet. The 60 million is more money on national advertising than the 7 largest franchises combined. Taking this enormous amount of advertising dollars and focusing it on remax.com is having an effect on how people search for homes online.
Please read the recent press announcement by RE/MAX this week below.
In a recent study by Hitwise, an online competitive intelligence service, “remax” appeared second only to “realtor.com” as the most frequently used real estate search term on the Internet. Also ranked in the Top 10 search terms was “remax.com.”
With 80 percent of buyers now using the Internet when searching for a home, it’s become increasingly important for a brand to have a widely recognized name that consumers will utilize as a search term when seeking information and listings through search engines such as Google, MSN and Yahoo.
The terms were ranked by volume of searches that brought traffic to Web sites in the Hitwise Business and Finance - Real Estate category for September, based on Internet usage in the United States.
1. realtor.com
2. remax
3. real estate
4. Apartments for rent
5. century 21
6. homes for sale
7. Apartments
8. zillow.com
9. remax.com
10. Zillow
What is amazing is that before 2006 the terms “remax” and “remax.com” were not in the top 10. The reason for this change is the national advertising program switched its focus to remax.com in 2006. Wow ! ! How remarkable. At the beginning of 2007 the term “remax” was third behind “real estate”. I am excited to see what will happen over the next few years as we continue to advertise remax.com.
What does this mean for Des Moines home sellers? When they list with a Des Moines RE/MAX agent they are getting the maximum exposure. Exposure they can not find with any other real estate broker in Des Moines.
RE/MAX is spending over 60 million in National Advertising. The money is being spent on TV, Print, Radio and the internet. The 60 million is more money on national advertising than the 7 largest franchises combined. Taking this enormous amount of advertising dollars and focusing it on remax.com is having an effect on how people search for homes online.
Please read the recent press announcement by RE/MAX this week below.
In a recent study by Hitwise, an online competitive intelligence service, “remax” appeared second only to “realtor.com” as the most frequently used real estate search term on the Internet. Also ranked in the Top 10 search terms was “remax.com.”
With 80 percent of buyers now using the Internet when searching for a home, it’s become increasingly important for a brand to have a widely recognized name that consumers will utilize as a search term when seeking information and listings through search engines such as Google, MSN and Yahoo.
The terms were ranked by volume of searches that brought traffic to Web sites in the Hitwise Business and Finance - Real Estate category for September, based on Internet usage in the United States.
1. realtor.com
2. remax
3. real estate
4. Apartments for rent
5. century 21
6. homes for sale
7. Apartments
8. zillow.com
9. remax.com
10. Zillow
What is amazing is that before 2006 the terms “remax” and “remax.com” were not in the top 10. The reason for this change is the national advertising program switched its focus to remax.com in 2006. Wow ! ! How remarkable. At the beginning of 2007 the term “remax” was third behind “real estate”. I am excited to see what will happen over the next few years as we continue to advertise remax.com.
What does this mean for Des Moines home sellers? When they list with a Des Moines RE/MAX agent they are getting the maximum exposure. Exposure they can not find with any other real estate broker in Des Moines.




